Business Planning
Booking this course
If you would like to talk to us about running
a Business Planning course, please contact us:
Tel + 44 (0)1789 734343 or email us at
admin@proskill.co.uk |
To be proactive, managers must plan. A good business plan
provides an effective framework for managers to analyse the key
issues and form plans that can be communicated with the necessary
people.
Overview
A well-structured business plan is invaluable as a
communication tool, upwards and downwards. It aids discussion and
ownership. It allows the manager/team leader/supervisor to reflect
fully and effectively. Poor business plans are difficult to read
and understand. Such plans often lack valuable perspectives. Poor business planning is a waste of management time and is often
counter-productive. In many instances there is no business plan.
This results in a reactive situation where the ability to progress
and change is reduced.
In this practical and stimulating course, participants will learn
the key skills and models required to create effective plans.
Who Should Attend
All Anyone who is responsible for the business elements
of management.
Duration
2 Days
Business Planning - Course Objectives
Participants will learn:
-
learn where and why to use Business Planning
-
learn how to create effective directional
statements and avoid common errors
-
learn, one item at a time, how to use proven
tools to perform analysis and reach workable conclusions.
Optional tools are also explored
-
learn how to convert conclusions into effective
strategies, aims, objectives and forecasts
-
present and discuss the business plans they have
created
-
learn how to modify the format to encompass
other aspects and users
-
learn to monitor the plans success
-
learn how to increase the effectiveness of the
document created
Business Planning -
Course Outline
Business Planning
The planning process, Objective
The components of a good business plan
Setting The Direction
Mission Statement, Vision, Values
Analysis & Conclusions
Business climate
Organisation (S.W.O.T., Orientation, Competitive Stance)
Competitors (S.W.O.T., Segments, Strategies, Competitive Stance,
Self-Perception)
Segmentation (Customer Profile, Innovation Curve, Directional
Policy Matrix)
Product/Service (S.W.O.T., Life Cycle, Ansoff, Benefits, Boston
Matrix)
Place (Options, Advantages, Intermediaries, Sales forces)
Price (Factors, Methods, Discrimination, Approaches, Changes)
Promotion (Options, Assessment)
Success factors, Force-Field Analysis
The Plan
Concepts, Strategy summary
Aims & Objectives
Financial Forecasts, Common Errors
Alternative Uses Of Business Plans
Justification
Finance
Consolidation of business units
Monitoring
Use of monthly/periodic reports
Common errors
Polishing The Business Plan
Profiling the readership
How to increase the understanding
How to increase the interest created in your plan
How to increase the readability
How to increase the ‘attractiveness’ of the document
|
