Creative Selling skills
Booking this course
If you would like to talk to us about running
a Creative Selling Skills course, please contact us:
Tel + 44 (0)1789 734343 or email us at
admin@proskill.co.uk |
Developing a new proposition is merely the first stage. Selling
a new proposition requires a different set of skills. This
course imparts proven approaches to participants and allows them
to work with new propositions to develop an effective action plan.
This course lasts 3 to 8 hours depending on the number of
propositions, participants and level of detail required in the
action plan.
Overview
Most salespeople become proficient at selling at later
stages in the buyer’s thought process, after the need is
recognised. To be able to introduce a new idea, before the need is
recognised, requires special skills. Many of the rules used in
Consultative Selling and Competitive Selling do not apply when the
need is not yet recognised by the buyer.
When this is a new idea, the buying process may not be clear to
those involved in the buying decision-process. This means special
selling skills are required to avoid a prohibitive length of sales
process.
This intensive and practical course provides participants with
skills and insight needed.
Who Should Attend
All salespeople who are involved in selling new ideas
to people who have not yet recognised the need. New salespeople
should have attended some basic selling skills courses first.
Duration
1 Day
Selling Skills - Course Objectives
Participants will learn:
learn the key issues involved in selling a new proposition and
will have the opportunity to identify the key issues in their
propositions
have the opportunity to start to develop their action plan for the
proposition
present and develop their action plan for a proposition
Selling Skills -
Course Outline
The Issues Of Selling New Propositions
Purchasing organisation
Selling organisation
Competitors
Idiosyncrasies
Introducing The New Proposition
The first meeting
Developing an effective introduction
Developing impact
Avoiding common errors
Action Plan
New Concept Checklist
Organisation
Customer
Proposition
Opportunity
Behaviour analysis
Personal benefits
Action Plan
Presentation
Review
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