Demonstration Skills
Booking this course
If you would like to talk to us about running
a Demonstration Skills course, please contact us:
Tel + 44 (0)1789 734343 or email us at
admin@proskill.co.uk |
The demonstration may be to keep customers informed, find
needs, or to prove that a solution is the best. These varying aims
and stages in the sales process mean that our approach must be
appropriate. Common errors include inflexible standard
demonstrations and demonstrating our ‘flavour of the month’
instead of responding to the customer.
Overview
The Demonstration is a key element in a sales process.
Well meaning demonstrations can destroy the sales process by
inadvertently making the ‘product’ appear complicated or
irrelevant. Demonstrating is not just showing product knowledge.
This course allows participants to avoid common errors and turn
the demonstration into a more valuable part of the sales process.
Who Should Attend
All salespeople, pre-salespeople and others involved in
demonstrations.
Duration
1 Day:
Full
Demonstration Course
1/2 Day:
Short
Demonstration Course
1 Day: Full
Demonstration Course
Demonstration Skills - Course Objectives
Participants will learn:
the common cause of poor demonstrations
the different types of demonstration, also the requirements and
constraints
the structure of an effective demonstration
to develop an effective style
the key factors to ensure success when working as a team
the key active listening skills and how to use them in a
demonstration and in other customer meetings
Demonstration Skills -
Course Outline
Demonstration Need & Types
Barriers to an effective demonstration
Demonstration as a first stage in the persuasive process
Demonstration as a later stage in the persuasive process
Public demonstration, single customer, multiple customers
The Demonstration Structure
Questioning - during the demonstration
Verification
Matching Needs
Obtaining Agreement
Demonstration Style
Controlling the sequence
Winning Words
Answering Questions
Team Demonstrations
Briefing
Control
Listening Skills
‘Active’ vs ‘Passive’ listening skills
‘Active listening techniques
Controlling a conversation through listening techniques
Obtaining ‘Free Information’
1/2 Day: Short
Demonstration Course
Demonstration Skills - Course Objectives
Participants will learn:
the common cause of poor demonstrations
the different types of demonstration, also the requirements and
constraints
the structure of an effective demonstration
to develop an effective style
the key factors to ensure success when working as a team
the key active listening skills and how to use them in a
demonstration and in other customer meetings
Demonstration Skills -
Course Outline
Demonstration Need & Types
Barriers to an effective demonstration
Demonstration as a first stage in the persuasive process
Demonstration as a later stage in the persuasive process
Public demonstration, single customer, multiple customers
The Demonstration Structure
Questioning - during the demonstration
Verification
Matching Needs
Obtaining Agreement
Demonstration Style
Controlling the sequence
Winning Words
Answering Questions
|