Negotiation Skill Training
Booking this course
If you would like to talk to us about running
a Negotiation Skill Training course, please contact us:
Tel: + 44 (0)1789 734343 or email us at
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As more customers are trained in negotiation, we need special
skills to protect and increase profits while building
relationships. Negotiation increasingly involves teams and may
need more than one meeting to reach agreement. Such issues require
even greater skills.
Overview
As competition increases, the frequencies of
negotiations increase. In most industry sectors negotiation is an
expected part of the purchasing process. Many senior customer
personnel get more practise in negotiations skills than most
supplier personnel. This means their skills develop at a faster
pace. Often the customer facing personnel must negotiate
internally as well as externally.
Many customer personnel are trained in win-lose negotiation
tactics. This means an even higher level of skill is required by
supplier personnel to ensure a win-win outcome. The different
between profit and loss on a deal often lies in the detail. Minor
clauses negotiated have given rise to suppliers having major
problems.
Negotiation Skill Training is a practical and intensive course
where participants are given
the key techniques and skills required.
Who Should Attend
Anyone involved in negotiations, also experienced
negotiators who want to refresh and improve their skills.
Duration
2 Day:
Full
Negotiation Skill Training Course
1 Day:
Short Negotiation Skill Training Course
1 Day: Short Negotiation
Skill Training
Course
Negotiation Skill Training -
Objectives
Participants will learn:
the underlying principles and how to recognise when the sales
process has moved towards negotiation
how key activities before the negotiation can help to ensure
success - ‘Many poor negotiations failed before the meeting’
how to open the negotiation and the key elements required to
prevent problems and help to ensure success
how to handle requests and trade concessions in a way that ensures
maximum profitability
how to avoid the pitfalls and handle difficult situations
the key factors in the post-meeting review.
Negotiation Skill Training - Outline
Negotiation Factors
What is negotiation?
Alternatives to negotiation
Recognising when the other person is moving into negotiation
Profiling And Preparation
Profiling the account
Profiling the other negotiator(s)
Defining the aims/parameters
Setting the scene
Preparing for ‘trading’
Opening The Negotiation
Creating the right atmosphere
Agreeing the agenda/time
Preventing later ploys
Obtaining full information about requests
Reaching Agreement
Handling requests
Trading concessions
Avoiding pitfalls
Concluding the meeting
Tests to check the quality of the agreement
How to say ‘no’ and build relationships
Winning words
Rescuing a failing negotiation
Handling emotion
Post-Meeting Review
Updating records
Preparing for the next negotiation
2 Day: Full
Negotiation Skill Training Course
Negotiation Skill Training -
Objectives
Participants will learn:
the underlying principles and how to recognise when the sales
process has moved towards negotiation
how key activities before the negotiation can help to ensure
success
how to open the negotiation and the key elements required to
prevent problems and help to ensure success
how to handle requests and trade concessions in a way that ensures
maximum profitability
how to avoid the pitfalls and handle difficult situations
how to follow-up the meeting to ensure success for this and future
negotiations
how to handle negotiations that take place over two or more
meetings and avoid the common errors
how to lead a negotiation team before, during and after the
negotiation
how to prevent, recognise and handle a range of buyer’s ploys.
Negotiation Skill Training - Outline
Negotiation Factors
What is negotiation?
Alternatives to negotiation
Recognising when the other person is moving into negotiation
The difference between persuasion and negotiation
Ensuring ‘win-win’ outcomes
Internal and external negotiations
Profiling And Preparation
Profiling the account
Profiling the other negotiator(s)
Defining the aims/parameters
Setting the scene
Preparing for ‘trading’
Opening The Negotiation
Creating the right atmosphere
Agreeing the agenda/time
Preventing later ploys
Obtaining full information about requests
Reaching Agreement
Handling requests
Trading concessions
Avoiding pitfalls
Concluding the meeting
Tests to check the quality of the agreement
Post-Meeting Review
How to ensure we get the most from the meeting
Enforcing the agreement
Reinforcing benefits
Personal skill review
Preparing for future negotiations
Multi-Meeting Negotiations
Aims of the first meeting
Structure of the first meeting
Test-trading techniques
Aims of subsequent meetings
Structure of subsequent meetings
How to minimise risks from protracted timescales
Team Negotiations
Preparations and briefing
The roles in the negotiation
Passing control
Avoid common errors
Buyers Ploys
A review of over 18 ploys
How to prevent ploys
How to handle ploys and maintain the relationship
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