Selling Skills - Sales Awareness
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a Selling Skills course, please contact us:
Tel: + 44 (0)1789 734343 or email us at
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Anyone in contact with customers and prospects either helps or
hinders the sales process. This course gives the essential
knowledge and awareness needed.
Overview
A common error is to believe that selling is only the
role of the salesperson. In practice, everyone in the organisation
has a role in selling. Customer handling and reputation are key
factors in gaining business.
Who Should Attend
Anyone in contact with customers and prospects.
Duration
1 Day
Selling Skills (Sales Awareness) - Course Objectives
Participants will learn:
learn about the underlying factors in the sales process
learn how selling, done in their organisation, fits in with how
prospect buy
reach a greater understanding of the perspective of a salesperson
learn how the sales meeting works and their possible roles
learn how the negotiation meetings works and their possible roles
identify how they can help the sales process
Selling Skills (Sales Awareness) -
Course Outline
What Is Selling?
Definition
Myths
Factors in Persuasion
Buyer’s Thought Process
Stages in the thought process
How selling matches the buyer’s thought process
Sales
What salespeople do
Why salespeople are under stress
Why salespeople can be difficult to work with
The Sales Meeting
Stages in the sales meeting
The role of support personnel
The Negotiation Meeting
Stages in the negotiation meeting
The role of support personnel
How We Help/Hinder The Sales Process
How we help/hinder during:
Telephone liaison
Presentations/Demonstrations
Sales meetings/Negotiations
Contact with existing customers
Definition
Myths
Factors in Persuasion
Buyer’s Thought Process
Stages in the thought process
How selling matches the buyer’s thought process
Salesperson's Role
What salespeople do
Why salespeople are under stress
Why salespeople can be difficult to work with
The Sales Meeting
Stages in the sales meeting
The role of support personnel
The Negotiation Meeting
Stages in the negotiation meeting
The role of support personnel
How We Help/Hinder The Sales Process
How we help/hinder during:
- Telephone liaison
- Presentations/Demonstrations
- Sales meetings/Negotiations
- Contact with existing customers
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