Indirect Selling
Booking this course
If you would like to talk to us about running
an Indirect Selling course, please contact us:
Tel: + 44 (0)1789 734343 or email us at
admin@proskill.co.uk |
Selling through others, such as distributors, agents or
retailers requires additional skills to selling direct. We must
create the right environment and support for the intermediary to
sell. This course allows participants to develop their action
plan and skills.
Overview
Selling through other people is particularly
challenging. The ‘other people’ may be distributors, dealers,
channels or other salesforces in your own organisation. Many
people who are good at selling direct to prospects fail when
selling via other people. We need an action plan which ‘sells’ to
the indirect salesforce and then helps the indirect salesforce to
sell.
Unlike a direct salesforce, problems with an indirect salesforce
result in reduced sales. We need special skills to handle such
situations.
This stimulating and practical course provides the key skills and
strategies needed and helps participants to develop their personal
action plans.
Who Should Attend
All new and experienced salespeople who must sell
through an indirect salesforce.
Duration
1 Day
Indirect Selling - Course Objectives
Participants will learn:
learn challenges and evolution of development
develop the first part of the action plan by reviewing potential
content and discussion of priorities
develop the second part of the action plan by the same process of
discussing potential content
learn the key aspects of review
learn the areas of skill development - particular attention will
be paid to handling some of the more difficult situations.
Indirect Selling -
Course Outline
The Challenges Of Selling Through Others
The supply chain
Stages of Intermediary Salesforce Development
Action Plan - Part 1 - Basic Plan
Training
Incentives
Memory retention
The first sale
Promotion materials
Administration
Competitor briefing
Brainstorming, Action Plan Development
Action Plan - Part 2 - Building Business
Establish the right range of relationships
Keeping up-to-date
Maintaining focus
Action Plan Development
The Review Process
Goals/Relationship
Proposition/Benefits
Operation/Materials, etc.
Key Skills
Key skill range
Diplomacy skills:
- Difficult situations
- Techniques
- Enabling behaviours
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