Selling Skills - Prospecting
Booking this course
If you would like to talk to us about running
this course, please contact us:
Tel: + 44 (0)1789 734343 or email us at
admin@proskill.co.uk |
More telephone prospecting takes place today than ever before.
To obtain qualified appointments needs greater skill.
Overview
Generating new sales leads is perhaps one of the most
challenging selling skills. Prospecting includes all areas of lead
generation such as mailing and telephone. Many salespeople who are
good face-to-face are poor on the telephone. They rely heavily on
non-verbal communication which is absent on the telephone. The
compressed time on the telephone requires special skills to use
this form of communication.
There is increased competition for the attention of prospects.
E-mails and letters have dramatically increased over the last
decade. Special skills are required to improve our chances of
success. Gaining access to high level prospects is difficult and
requires a special approach.
This practical and thought-provoking course provides the key
skills to improve success in prospecting using the telephone and
mailing.
Who Should Attend
All salespeople who do prospecting.
Duration
1 Day
Selling Skills (Prospecting) - Course Objectives
Participants will learn:
how to use mailers in conjunction with the telephone - this
includes access to senior management
to understand how to replace the Non-Verbal-Communication used in
face-to-face situations
the importance and elements of effective preparation
the components of making an appointment in one phone call
the components of making an appointment in two phone calls
(Brochure, etc. on the first call and appointment on the second)
how to handle objections - they will develop a personal style that
does not sound like a parrot
how to handle blockers such as receptionists, telephonists and
secretaries
Selling Skills (Prospecting) -
Course Outline
Mailers
Structure
Common Errors
180º Prospecting
Style & Preparation
Advantages of telephone prospecting
Replacing Non-Verbal Communication on the telephone
Preparing for an effective session
The One-Stage Structure
The component stages of a one-stage telephone call and the
rationale
Creating personal ‘approach’ & style
Handling objections and reservations
The Two-Stage Structure
The component stages of a one-stage telephone call and the
rationale
Creating a personal ‘script’ & style
Handling objections and reservations
Handling Blockers
Handling telephonists/receptionists
Handling secretaries
Finding the names of contacts
|